…it always helps to have a fresh set of eyes look over your work – whatever it is – whether you’re a seasoned author, an influencer blasting out a social media post, or a new author self-publishing your first book.
Your brain knows what you want to say and is very likely to shift into “autopilot” when you’ve read and re-read something a thousand times, glossing over typos and errors in grammar.
It’s much easier for fresh eyes to spot the errors, or better yet, a professional proofreader whos eyes are trained to find even the most elusive errors and the slightest typos.
I promise you – it’s worth the investment – even on a social media post.
I started reading a new book last night, written by a best-selling author. It’s the first book of hers that I’ve come across so I was skimming through her Instagram to get a little better acquainted with her message. In one post, a very sweet and heart-felt message for her sons birthday and instead of “three” she posted “there”.
I’m guessing she probably “proofread” it herself, and of no fault of her own, her eyes missed it because her brain new what it was supposed to say.
Something as seemingly simple as this can discredit an influencers authority.
I’ve even seen this in professionally published books. It’s really very unfortunate, because in that instance I did not buy the book.
Not that losing one sale is going to make-or-break a best seller, but one sale, then another, and another adds up.
So just think about it.